Hanging around Stagers with all their talents as a Realtor I have learned a thing or two. First off their biggest value add is that their gift and special touch allow homes to be sold faster. Second you can choose from many plans from them: home selling consultation, staging of occupied homes, staging vacant homes, and Open House/Home Tour preparation.
As a reminder from Marketing 101 and the four P's - Place (Location/floorplan), Price, Promotion, and Presentation, the Realtor works on Price and Promotion while the Stager works on the Presentation.
You can increase your business significantly with staging. It gives you a competitive advantage, less days on market, increases your closing ratios, obtains higher/multiple offers, have satisfied/repeat customers and promotes goodwill of you the agent.
Stagers get buyers attention by:
* Impressing them with curb appeal, neutralizing throughout, creating an open floor plan, going back to the original design, and highlighting features
Stagers create homes that impress by:
* De-personalizing them, setting the mood, having no more than four pieces of furniture per room, go out with the old, and have the owners pre-pack extras
Stagers provide reminders to the home sellers to:
* Keep the property squeaky clean, breathe freshness into the air, hide the pets, make it light and bright, and perform all necessary maintenance
Staging works! Associate yourself with these talented folks and let them work their magic. Is a Stager one of your Buddies? They need to be part of your successful Realtor team. Let Staging be your competitive advantage.