I travel inside many pre-owned homes on showings with buyers and previewing for buyers. I have concluded that many homeowners are clueless about staging a home or the listing agent is clueless in far too many instances about preparing a home properly for sale.
I say don't try this on your own, but hire a Stager as part of your team and use the tremendous gift they've been given to do the job right.
But since I know Stagers, here are a few Insider Secrets given to warm you up to their special abilities.
When you focus on a house for sale think three main areas:
* Entry, Kitchen, Master Bath. If these areas fail for the prospective buyer you are already in hot water. I see mats that are grungy at the front door, I see dishes in the sink, I see toothbrushes on the counter, I see clutter on the island and too many appliances on the countertops.
* Next think light and bright. Who's "bright" idea was it to open up into a dark house in the foyer, have all the curtains and blinds drawn shut and you need a flashlight to find the wall switch in the Master Bath? We are dealing with rank amateurs here.
* Next if you are a listing agent, explaining what needs to be done, use the OREO approach. Tell them something good about their house, say what needs to be improved like the Mooseheads off the wall and stored away, and then compliment them on some other area of their taste.
* Always have a vendor list ready for paint/carpet/tile to get things in top notch shape. Remind them to trim back trees and bushes and add fresh mulch in the beds every 45 days or so to keep the good smell going. The really brain dead listing agents don't even get the lawn and weeds mowed down once a week or trim the tree branches back so you can see the house in the photo. Why, I ask? Cheap. Like not paying to hire a professional Stager. It is SO DUMB!!
* Add flowers to the front of the house, preferably red, or at most TWO colors only.
* Paint low ceilings white to give it a more expansive feel to the house.
* The less signs of occupancy the better. Out with the photos of Johnny from birth to teenager years up and down the stairway and Dad's trophies from golf on his credenza behind his desk in the office. Think of a model house. You don't see this stuff!
* Use some Febreze or plug-in air fresheners like linen smell to give the house that fresh scent.
* If you want to score BIG POINTS with the sellers, provide them some boxes to start packing away all the knick knacks that nobody wants to see anyway.
* Tell the family to put their personal hygiene items in baskets and put them under the sink and off the countertops.
* Remind the homeowners that paying for things like paint and repairs are not a cost but an investment.
A Stager would make all this much smoother in your life but these are a few tips to think about in getting a home ready for sale. And above all do daily maintenance on the home. If I see one more pool with black water in it with the filter not running I think I am going to croak. BTW, last week I actually found a live frog floating in one of these black water pools. At least he felt at home. Ya' think he'll make an offer? : )
