KFC had this recent story about doing security improvements at their headquarters in Louisville, KY. They had to temporarily remove the yellowed piece of paper in a double locked filing cabinet that had the hand signed in pencil by Harland Sanders the secret recipe for Kentucky Fried Chicken. You know the 11 herbs and spices. The filing cabinet was inside a vault with only two people having access to it. The "exact" mix of the herbs along with samples was contained in the cabinet. Believe it or not, an armored car with security guards was going to whisk the formula temporarily away to an undisclosed location.
AP Photo / Bruce Shreiner
Is all this really necessary? Don't you think in life secret recipes are passe'? With KFC it is a huge part of their branding. Think at McDonald's. Yes, this ace Realtor used to wear a paper hat in a past life and remembers the Big Mac "secret sauce." What about Coca Cola? Don't think a winning formula is important? Talk to the guy who bombed out with the "New Coke" years ago. Short lived as a bomb of a product, the company soon returned to "Classic Coke."
As professional Realtors, Stagers, Inspectors, Loan Officers and others serving the public, we all can get good training, and practice our craft. But what is your "Secret Recipe?"
Local Professionals Develop their Secret Recipe.
I say, local, because what makes you different with your level of service is in competition with others "locally." Whether you are the short sale specialist, neighborhood expert, Inspector to call on in a zip code, FHA new home buyer loan guy or gal to go to, Feng Shui guru of Long Island, Stager extraordinarire of Danville, California, Farm and Ranch in Texas, second homes in British Columbia or Myrtle Beach, or luxury home lister in the Chicago burbs, figure out why you are so good.
A social network "across the country" allows you to steal (borrow) ideas from others that are not in your marketplace. Don't be a secret agent as they say, but do find what works for you, your secret recipe. And no loose lips in this area. It is what will put you on top for what you do best!!
