A sales manager once explained to me that Sales and Customer Service are about the business of love. Not romantic love but caring and concern for the true benefit of others. In real estate we are given the opportunity to do that each and every day.
Mother Teresa had a great quotation in this area. "Being unwanted, unloved, uncared for, forgotten by everybody, I think that is a much greater hunger, a much greater poverty than the person who has nothing to eat."
The world has the desire to be loved. Clients should be assured that REALTORS pay close attention to their needs. They should return phone calls, communicate clearly, provide solutions, act with integrity as the REALTOR professional they are, offer encouragement, and show the way to achieving their housing goals. Agents should also be nice. That seems to be a long lost trait. The field of real estate in some instances gets the rap of having too many prima donnas and out of control egos. There are going to be some who are unethical. But being nice as your mother might say can never be done enough to clients, other agents (despite heated negotiations), office staff, and all other working partners.
Showing the love goes a long way to making a top producer as an agent and as an overall "good guy or gal" in society. You can do it. It makes all the difference in the world.
Bravo Gary,
The last listing appointment I went on, the seller said "I Hate Realtors." After listening to her reasons why, I must say I didn't blame her. What a roller-coaster ride my colleagues took her on.
Although I didn't get the listing, she wanted too much money for the property, she appreciated my honesty and caring attitude.
Gary,
We have the largest network of offices in the area and the largest market share.....I attribute this to our two brokers. They are both loving and giving men of great integrity and honour. Our principal broker/owner even has a world renowned band that he plays in and all the money raised through concerts and cd sales goes to help women's shelters...it's called 'All You Need is Love'.
Everyone who works for our company spreads love whereever they go...it's what we stand for...exceptional service and genuine caring.
Excellent post, thanks for the very important reminder.
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Jo
Gary, I think we as Realtors would get a much better "rap" if more of us do what you suggest. Fellow Realtors do not mistake nice for weakness. That is a far cry from the truth! I often find that he who barks the loudest is often the weakest!
Cheers! Have a successful day!