I've been accused of being down to earth in my communication style with folks. I guess that is not all bad. It is friendly. And maybe it can be seen in my style of writing here.
I bring this up because I think in trying to discuss selling homes with homeowners many agents make this seem like some kind of rocket science. It really is Sales and they need a boost from Sales 101.
I call it Down Home Selling. Paint a word picture or tell a story of the next step in a homeowner's life. Like the photo I selected, say Imagine if, What if, If you could live anywhere, and then go on to describe that cabin with the porch with the dog AND life is now oh so sweet.
Don't make moving to another place so hard. Learn to paint a picture for folks.
Ray: People make simple things difficult too often.
Jennifer: I like how you described the relationship as a "connection."
Mark: Short and sweet.
Julie: They say to always keep it simple. Thanks for your kindness as always. I think kind is your middle name.
Virginia: Practice this word picture painting. It is an awesome technique.
Sam: Exactly. Talking from the experience of others helps out a lot.
Hi Gary,
Don't ever be concerned about being too down to earth. Do you have any idea what an inviting quality that can be, especially for consumers? It's a very stressful time for them and your/our demeanor can enhance or detract from their experience.
Gary,
I have been selling real estate for some time, and have often wondered how buying a home came to be such a life or death experience. I bought a house sight unseen many years ago, and didn't lose a mnute's sleep over it. We need more down-home buyers!
Gary- If being "down to earth" is what you are, then you are being true to yourself and people will sense that. With me, it is pretty much what you see is what you get- no pretense. As such, clients never feel like they are being given a hard sell, and that I work on their behalf on what will work for them, not me.
Helping a client paint a picture is a great technique. "Imagine this house with the carpets you like, and look, your piano would fit beautifully right here", or, "Wouldn't it be lovely to sit in this backyard, smell the Jasmine blooming, and look at those hills?" (Unless they have allergies, in which case that isn't the picure to help them with!) A lot of people need help with visualization. Sometimes, too, finding out about the house they grew up in, may help. I grew up in a two story, and that is what I wanted when I bought my first (and to date only) single family home.
Hey gary, thats the beauty of Active Rain....after a while if we post enough the REAL person comes out...I think its the same in real life, and It gets reflected as we go about town. If we try our best to be nice to others on a regular basis, it will come back at us....Its good to see you posting such positive, straight forward helpful stuff
C ya
Hi Gary. I agree... we need to involve the buyer's / seller's five senses when helping them to move on with their plans (whether it be buying or selling). Painting a picture like you did above is overlooked by most agents. Great job and keep doing what you do!